June 5,2008: The FBI has undertaken another advertising campaign in Pakistan, using matchbook covers, posters and other media to remind people in the tribal territories that rewards of up to five million dollars are being offered for prominent al Qaeda members. In addition to the cash rewards, "relocation (to another country, for the tipster and immediate family) is available". At least half a dozen al Qaeda big shots have been caught this way, and rewards paid. This time around, an American al Qaeda member (Adam Yahiye Gadahn), who often appears in English language al Qaeda videos, is also sought. Gadahn has a million dollars on his head. The proliferation of cell phone use in the tribal areas (on both sides of the border) is expected to make it easier for tipsters to make contact.