October 10,2008:
One of the unexpected military
impacts of the Internet is the stress Internet shopping has placed on the
military mail system. It works like this. Americans can cheaply send things to
a soldier overseas, because the troops use a special military address in United States. The military then pays for
shipping letters (less frequently) and packages (much more frequently) to wherever
the military recipient is on the planet. Because of the ease of shopping
online, and the near-universal access to the Internet by troops overseas, more
stuff is being bought online and shipped overseas largely at government
expense. In 2006, the Department of Defense shipped 112,000 tons overseas. In
2007, that was up to 139,000 tons. This year, it's headed for a total of
180,000 tons. It costs the Department of Defense over half a billion dollars a
year to move this stuff, most of it moving by air.
Internet
shopping became important both because it improves morale, and also saves
lives. Little luxuries mean a lot, and just about anything is available via the
Internet. This includes things like Netflix (the low cost two discs a month
deal works well with troops overseas). But troops also buy military equipment
(and some weapons, like knives) as well. Special clothing and equipment (tools,
flashlights, goggles, etc.) are the most common items ordered. When one trooper
finds a new item that works real well, the word gets around very quickly. The
troops have a network of message boards, social sites (MyPage, FaceBook) and
email lists (listservs) that keep everyone informed. Some companies have found
themselves quickly sold out of an item, days after a soldier or marine found
that, "hey, this works." A lot of those popular gadgets are
lifesavers, all because the Internet and the military postal system gets the
stuff to the troops quickly and cheaply.